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Marketing Specialist III

Company Name:
TD Bank
About TD Bank, America's Most Convenient Bank
TD Bank, America's Most Convenient Bank, is one of the 10 largest banks in the U.S., providing more than 8 million customers with a full range of retail, small business and commercial banking products and services at approximately 1,300 convenient locations throughout the Northeast, Mid-Atlantic, Metro D.C., the Carolinas and Florida. In addition, TD Bank and its subsidiaries offer customized private banking and wealth management services through TD Wealth , and vehicle financing and dealer commercial services through TD Auto Finance. TD Bank is headquartered in Cherry Hill, N.J. To learn more, visit . Find TD Bank on Facebook at and on Twitter at .
TD Bank, America's Most Convenient Bank, is a member of TD Bank Group and a subsidiary of The Toronto-Dominion Bank of Toronto, Canada, a top 10 financial services company in North America. The Toronto-Dominion Bank trades on the New York and Toronto stock exchanges under the ticker symbol "TD". To learn more, visit .
Job Description As Associate Marketing Manager, you will be responsible for the development and management of targeted customer communications through various channels and tactics (e.g. mail, email, digital, retail and phone), developing targeting and offer matrices, preparing briefs and managing project timelines for the various TD businesses.
Working closely with key project stakeholders (business unit, marketing planning, customer knowledge & business intelligence, digital channel, social media, advertising & merchandising and agency partners) you will translate business objectives into direct marketing communication strategy that drive results. You will leverage your expertise in direct marketing to develop engaging, measureable, targeted campaigns, always keeping the customer experience and TD's comfort principles at the forefront.
As an experienced marketer with a direct marketing background, you thrive in a demanding environment. You possess a diverse marketing skill set, including marketing communications, acquisition, loyalty, product marketing or marketing planning. You fully understand the production and deployment process for both print and digital tactics. You are just as enthusiastic reviewing creative concepts as you are diving into data analytics.
This role requires strong attention to detail, problem solving skills and ability to navigate process to ensure projects are delivered on strategy, on time and on budget. You are solutions-oriented and able to expertly work through complex issues. You have demonstrated experience in applying a strategic approach and challenging the status quo to win on behalf of customers.
Your excellent communication and project management skills are paramount, as is your ability to manage many stakeholders across different teams and multiple levels of the organization. You know how to successfully lead working teams to deal with change and resolve issues in projects. You have strong presentation skills and can effortlessly tailor your communication style to your audience.
The position reports to the Senior Manager, US Direct Marketing. The successful candidate will be a key member of the team and be collaborative in sharing new ideas and better ways of doing things. You will be willing to accept constructive feedback and be a driver of change. You embrace new ideas, are a fast learner and are current with marketing and business trends.
Job Requirements A background is CC Marketing is preferred
Qualifications ? Minimum of 5 years' experience in Marketing Communications
? Expert in developing direct marketing strategy and executing direct marketing programs
? Experience in preparation of briefs and marketing plans
? Strong campaign analytical skills, preparing forecasts and post-analyses
? Excellent communication, organizational, project management and collaboration skills
? Proven problem solving, negotiation and decision-making skills
? Ability to lead projects as part of large cross-functional teams
? Experience with strategic creative evaluation
? Demonstrated ability to multi-task and successfully manage several campaigns at the same time
? Proficiency in MS Word, Excel and PowerPoint
? Be a strong team player and be open to constructive feedback
? Bachelors degree required, preferably in business or marketing.
Travel % Up to 10%
Inclusiveness
At TD, we are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live in and serve, and creating an environment where every employee has the opportunity to reach her/his potential.
If you have a disability that requires an accommodation to complete the application process, please e-mail TD Bank's HR Compliance Department at . Please include your full name, contact information and details about your request within the e-mail.
EOE/Minorities/Females/Veterans/Individuals with Disabilities.
Marketing Specialist III
Falmouth-Maine
68598br

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